7 Trends That Will Change Social Media in 2017


It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017.

We have a variety of resources for getting your marketing plan organized for the upcoming year — between the 2017 marketing strategy kit, the social media content calendar, and the blog editorial calendar, we’ve got your content marketing strategy covered.

But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you’re allocating your time and efforts appropriately. In this blog post, we’ll dive into what happened in 2016, what we think social media managers should expect in 2017, and how to plan for these changes.

7 Predictions for Social Media in 2017

1) Live video content will become even bigger.

2) Brands will lean on messaging apps more than ever.

3) Social media ecommerce will become a powerful avenue for sales.

4) Virtual reality will find its way into more and more marketing experiences.

5) Ephemeral content will continue to find its place and purpose.

6) Many brands will make the shift from Snapchat to Instagram for Stories.

7) Mobile advertising will grow more competitive.

Source:  medium.com

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