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5 Ways to Use Data to Boost Your Company’s Bottom Line

By Tracey Smith The topic of data analytics is one of the hottest in business today. It comes with promises […]

Careless Employees Are a Bigger Threat to Cyber Security than External Hackers

More data has been lost through internal mishaps than has been stolen by external hackers (Source: Getty) by Gareth Lindahl-Wise […]

9 Ways You’re Failing at Business Intelligence

Thinkstock Solid business intelligence is essential to making strategic business decisions, but for many organizations, BI efforts are derailed by […]

Make Marketing Matter: How to Boost Your Strategic Position

Credit: Deloitte Digital As a marketing leader, you understand how critical your function is to the success of your business, […]

The Difference Between Customer Experience And User Experience

There are a lot of buzzwords thrown around in the customer sphere, but two of the big ones relate to […]

Top 10 Things To Do When Hiring A New Employee

You finally found that perfect candidate to fill your vacant position in the company, but it’s not yet time to […]

5 Ways to Select a High-Value Predictive Workforce Project

Today’s business executives are increasingly applying pressure to their human resources, sales, customer service, IT, and finance leaders to use […]

Leveraging gamification to increase customer engagement

This post is sponsored by Epsilon. Consumers today have endless choices in the brands they choose to buy from, the […]

5 Tips for Creating Engaging Global Content

The concept of globalizing a brand isn’t particularly new, but it’s still greatly relevant to marketers in almost every sector. […]

5 Tips for Running Your Company’s Social Media Program

Less is more. A quick Google search reveals that there are thousands of people online who want to give you […]