Big Data

Big Data or Big Brother? How To Use Data To Create A Better Customer Experience

Businesses are competing to offer more personalised and relevant customer experiences. To that end, marketing and sales teams are scrambling […]

Big Data Paralyzing Your Business? Avoid These 3 Common Traps

With the abundance of data flowing into organizations these days, the next challenge isn’t usually how to acquire more data […]

Big Data And A Shocking Waste Problem

It’s a shocking fact that in the 21st century more than three quarters of a billion people do not have […]

Employee Engagement 101: Does Your Culture Value Humans?

What’s the distance between your company culture and your brand? Answer: There shouldn’t be any. A company culture that’s authentic […]

How Manufacturing Intelligence Leads to More-Informed Decisions

Analytics and business intelligence (BI) give manufacturers the ability to break down the silos that separate departments, divisions, and processes, […]

Big Data: Will We Soon No Longer Need Data Scientists?

The job of data scientist — the quintessential big data job, and the job that was just voted the best […]

4 Reasons Data Driven Small Businesses Are Embracing Big Data

Small businesses are thinking bigger about their data – and it’s about time. The term big data sounds intimidating – reserved […]

What Makes Big Data Projects Succeed

In conversations with executives, many of the same misconceptions about big data projects — and what makes them successful — […]

Make the Most of Scarce Data-Mining Talent

The immense promise of big data to reveal new opportunities and deliver practical business results has so far been focused […]

5 Ways ‘Big Data’ Is Changing the World

Image credit: Shutterstock Computers are leaner, meaner and cheaper than ever before. With computing power no longer at a premium, […]