Big Data

How to Use Big Data to Grow Your Business

“Big data” holds tremendous value for companies and brands to drive consumer behavior and increase loyalty and retention. Businesses that […]

Getting sales and marketing aligned with big data – infographic

In many organisations sales and marketing are not on the same page and more often are working against each other […]

Big data: not just a buzzword but a fact of life

Big data. These two words have surfaced on almost every technology outlet recently and many people have been as uninspired […]

7 Reasons Why Big Data is Important for Small Businesses

Yes, I recently went to the 2013 Hadoop Summit , so I am still under the influence! We have heard […]

Five ways marketing directors can use Big Data

According to The Aberdeen Group, 2012 was when we really started living in the ‘Big Data’ world. It was one […]

Big Data and Marketing: A Confused Relationship?

Clearly Big Data is one of 2013’s biggest topics. It’s all we hear about at every conference. It’s all vendors […]

Mainstream Enterprises Dive Into Silicon Valley’s Big Data Time Warp

The Big Data future is here, but isn’t yet evenly distributed, to paraphrase William Gibson. More accurately, what we call […]