Big Data

Big Data? No, SMART Data

Kitty Nerd by Carolina Valsecchi Gillmeister on Flickr One of the things I’ve loved most about crafting my career in […]

How to Use Big Data to Grow Your Business

“Big data” holds tremendous value for companies and brands to drive consumer behavior and increase loyalty and retention. Businesses that […]

Getting sales and marketing aligned with big data – infographic

In many organisations sales and marketing are not on the same page and more often are working against each other […]

Big data: not just a buzzword but a fact of life

Big data. These two words have surfaced on almost every technology outlet recently and many people have been as uninspired […]

7 Reasons Why Big Data is Important for Small Businesses

Yes, I recently went to the 2013 Hadoop Summit , so I am still under the influence! We have heard […]

Five ways marketing directors can use Big Data

According to The Aberdeen Group, 2012 was when we really started living in the ‘Big Data’ world. It was one […]

Big Data and Marketing: A Confused Relationship?

Clearly Big Data is one of 2013’s biggest topics. It’s all we hear about at every conference. It’s all vendors […]

Mainstream Enterprises Dive Into Silicon Valley’s Big Data Time Warp

The Big Data future is here, but isn’t yet evenly distributed, to paraphrase William Gibson. More accurately, what we call […]